A press room should reduce ambiguity, not publish the studio floor.

One place for current facts

The press room now carries one controlled description of SA‑NT, the current product status, the €449 planning target, press contact and a small set of downloadable assets. Each image keeps its status in the caption: concept visualisation, design intent or interaction concept—not released hardware or customer evidence.

The company page states the stage, Helsinki base and contact routes without filling gaps with biography or incorporation claims that are not yet approved for publication. Those details will be added when they become public facts.

The working library moved inside

The former public media and brand routes included useful working material: superseded product studies, reference images, internal usage rules and publication checks. That material now sits behind the internal access boundary. The old public links lead to the curated press assets instead.

This is not secrecy for its own sake. A public asset set should make the correct current choice obvious. An internal library can preserve alternatives, history and unresolved work without asking a journalist or partner to interpret the difference.

Campaign questions answered before the form

The Founding Circle now separates three dates and states that were too easy to confuse. Text, WhatsApp and voice are available now in private alpha by invitation. Founding Circle beta access begins in controlled waves from 1 January 2027. The physical instrument remains in development without a promised shipment date.

Membership does not guarantee beta access on 1 January or allocate hardware. The intended November–December 2026 sales window is not a delivery promise; certification, production acceptance, eligible markets, support readiness and dated delivery terms still come before payment.

One legal record, one fictional customer

The privacy notice and pre-launch terms now also appear together on one Legal page, while their direct routes remain available. The footer names that record once and turns Helsinki, Finland into the route to the place behind the work.

The published front-and-rear product study now carries Alex Morgan, the canonical fictional customer. A founder's personal identity does not belong on a reusable public sample plate.